Optimize and prioritize technical processes based on customers experience
The most important metrics when measuring quality per profile
Saving on delivery costs without affecting the quality of experience
When the Media Platform Technology Lead joined LaLiga, it was clear to him that the organization needed to implement an analytics tool to monitor the end-user experience and improve the streaming setup through a customer- centric approach.
LaLiga integrated end-device analytics into the player. This allowed it to monitor customer experience in real-time, run post-event analysis, establish consumption patterns, and effectively allocate resources.
A spokesperson from LaLiga
NPAW (Nice People At Work) is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 150 video services and processes 100 billion plays per year worldwide.
YOUBORA, NPAW’s flagship solution, provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.