The state of streaming advertising: How is your marketing plan affected?

  • Why has the industry turned towards AVOD?

  • Is your viewers' engagement affected by third party ads?

  • What does this change of scenario mean for the way consumers perceive the different services out there?

Find out the AVoD industry plans

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REPORT

The streaming industry is looking at advertising models, how can you adapt?

Get a clear view of how streaming services are handling the surge of AVOD and find insights of how your current marketing strategy and set up might get affected as this business model arises.

31% of respondents think that streaming ads positively affect user retention, because more viewers will be able to access their content

Industry leaders trust NPAW to understand consumption trends, improve their platform, and create reliable streaming experiences that delight and retain users.

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About NPAW

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NPAW (Nice People At Work) is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 150 video services and processes 100 billion plays per year worldwide.

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YOUBORA, NPAW’s flagship solution, provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.