Develop a data-driven approach and improve UX for at-risk subscriber segments to reduce attrition
As the primary driver of OTT revenue, subscriber retention is a much more fiscally rewarding investment than new customer acquisition.
Not that you shouldn’t invest in acquisition, but if you’re not addressing your churn rate, you’re probably wasting your investments on multiple fronts.
Strategic decision-making for reducing churn starts with user data and endpoint analytics. You have to know how your customers feel about and interact with your platform before you can tailor your offering, increase your revenue, grow your market share, innovate for the right audiences, or scale your business.
NPAW (Nice People At Work) is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 150 video services and processes 100 billion plays per year worldwide.
The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.